I’m a Producer-Director that’s worked with some of the biggest brands and TV companies on the planet. I live and breathe content, and I want to share everything I’ve learnt with you! This newsletter is, and always will be - free of charge!
Spoiler: yes.
Dec 3, 2025
How do I use my storytelling skills in the scary world of YouTube?
Nov 26, 2025
The great convergence has begun.
Sep 18, 2025
What Jesus, Ludwig, and Hitchcock can teach you about retention.
Sep 3, 2025
🧪🌶 A lesson from Hot Ones and YouTube’s smartest creators.
Aug 12, 2025
How to make content that a 'prompt' could never. AKA AI proof yourself.
Aug 5, 2025
A complete playbook to kill it on short-form. Plus a FREE tool I made
Jul 22, 2025
From 0 to 10 million views in 4 months - I broke down how he did it.
Jul 8, 2025
A list of creators who ignore the rules, defy the algorithm, and make cool shit.
Jul 2, 2025
Heres how a NYC mayoral candidate is killing it on socials.
Jun 18, 2025
Kayfabe for Creators
Jun 10, 2025
Forget structure. It's all about building trust in the age of YouTube and shortform.
Jun 2, 2025
How to get young people to give a shit.
Feb 17, 2025
My thoughts on how to de-radicalise your children
Feb 4, 2025
And how to save yourself from AI, ofcourse.
Jan 20, 2025
Warning: Contains a Dangerously Addictive Content Concept I Just Invented (You're Welcome)
Nov 28, 2024
(Spoiler: Probably Not You)
Nov 18, 2024
Think all the best stories are on Netflix? Let’s talk about the wild storytelling universe brewing on Twitch.
Nov 11, 2024
The Audience doesn’t just consume content, it sucks.
Oct 30, 2024
